top of page
The
archive
Welcome to my design archive, where creativity and practicality converge across diverse print and digital platforms. Each project reflects my commitment to innovative solutions that inspire and engage.
Work shown for portfolio purposes only.
All rights belong to their respective owners.
Window Vinyl Property Advertising
In this project, I designed campaign signage across various buildings. The challenge was to adapt the designs to different layouts and sizes, while ensuring the communication of key information and drawing attention. The result was a visually appealing and informative signage that enhanced the campaign’s visibility and drove tours.
To ensure consistency and efficiency in signage projects, I developed a set of guidelines and templates. These resources served as a roadmap for creating cohesive and consistent designs, streamlining the design process and maintaining a unified visual identity across all projects.
To ensure consistency and efficiency in signage projects, I developed a set of guidelines and templates. These resources served as a roadmap for creating cohesive and consistent designs, streamlining the design process and maintaining a unified visual identity across all projects.
Window Vinyl Property Advertising
In this project, I designed campaign signage across various buildings. The challenge was to adapt the designs to different layouts and sizes, while ensuring the communication of key information and drawing attention. The result was a visually appealing and informative signage that enhanced the campaign’s visibility and drove tours.
To ensure consistency and efficiency in signage projects, I developed a set of guidelines and templates. These resources served as a roadmap for creating cohesive and consistent designs, streamlining the design process and maintaining a unified visual identity across all projects.
To ensure consistency and efficiency in signage projects, I developed a set of guidelines and templates. These resources served as a roadmap for creating cohesive and consistent designs, streamlining the design process and maintaining a unified visual identity across all projects.
Window Vinyl Property Advertising
A series of vinyls to promote a to drive new student accommodation bookings and tours, showing key usps, imagery and message.
Sales Leaflets and Brochure
In this project, I embraced the challenge of designing a flyer and brochure layout that effectively communicated a wealth of information to potential residents.
I carefully considered how to present this information in a digestible format, highlighting key unique selling points with creative flair. I expanded on our campaign concept by creating a custom shape around the campaign image and cutting out elements to generate visual interest.
Recognising the need for location-specific variations, I put together separate templates based on the number of universities and properties.
Throughout the project, I maintained a high level of attention to detail, producing 75 versions, along with 4 brochures - accurately switching out copy, imagery and layouts.
I carefully considered how to present this information in a digestible format, highlighting key unique selling points with creative flair. I expanded on our campaign concept by creating a custom shape around the campaign image and cutting out elements to generate visual interest.
Recognising the need for location-specific variations, I put together separate templates based on the number of universities and properties.
Throughout the project, I maintained a high level of attention to detail, producing 75 versions, along with 4 brochures - accurately switching out copy, imagery and layouts.
Brand Identity Designs
This project entailed a redesign of logos for a staff survey, feedback sessions and rewards portal. The goal was to align these logos with the brand and a new internal campaign.
I used provided colours strategically for differentiation and the addition of simple graphic elements throughout for clarity and consistency.
The project went a step further by incorporating campaign photography and planning logo layouts with specific images.
The resulting logos have elevated the brand’s presence, being used in playful ways across collateral and giveaways. This has boosted participation and facilitated essential feedback, fostering a positive team culture.
I used provided colours strategically for differentiation and the addition of simple graphic elements throughout for clarity and consistency.
The project went a step further by incorporating campaign photography and planning logo layouts with specific images.
The resulting logos have elevated the brand’s presence, being used in playful ways across collateral and giveaways. This has boosted participation and facilitated essential feedback, fostering a positive team culture.
Marketing Activation Design
An engaging display featuring creative bespoke suitcases against an illustrated beach backdrop to promote summer stays. This project aimed to encourage residents to extend their bookings by using props to create a photo opportunity, generating buzz within reception spaces.
Leading the concept from a quickly generated idea, I considered everything from playful stickers with conceptual ideas that related to site locations and travel, to a comprehensive guide for site teams. I also provided constructive criticism to a junior designer on the backdrop and ensured the idea came to life effectively.
The display received positive feedback for its stand out and creativity. Although the illustration differed slightly from the broader campaign, the enthusiasm from staff and our creative agency highlighted the project’s success.
Leading the concept from a quickly generated idea, I considered everything from playful stickers with conceptual ideas that related to site locations and travel, to a comprehensive guide for site teams. I also provided constructive criticism to a junior designer on the backdrop and ensured the idea came to life effectively.
The display received positive feedback for its stand out and creativity. Although the illustration differed slightly from the broader campaign, the enthusiasm from staff and our creative agency highlighted the project’s success.
Marketing Activation Design
An engaging display featuring creative bespoke suitcases against an illustrated beach backdrop to promote summer stays.
This project aimed to encourage residents to extend their bookings by using props to create a photo opportunity, generating buzz within reception spaces.
Leading the concept from a quickly generated idea, I considered everything from playful stickers with conceptual ideas that related to site locations and travel, to a comprehensive guide for site teams. I also provided constructive criticism to a junior designer on the backdrop and ensured the idea came to life effectively.
The display received positive feedback for its stand out and creativity. Although the illustration differed slightly from the broader campaign, the enthusiasm from staff and our creative agency highlighted the project’s success.
This project aimed to encourage residents to extend their bookings by using props to create a photo opportunity, generating buzz within reception spaces.
Leading the concept from a quickly generated idea, I considered everything from playful stickers with conceptual ideas that related to site locations and travel, to a comprehensive guide for site teams. I also provided constructive criticism to a junior designer on the backdrop and ensured the idea came to life effectively.
The display received positive feedback for its stand out and creativity. Although the illustration differed slightly from the broader campaign, the enthusiasm from staff and our creative agency highlighted the project’s success.
Assembly Demo Video
A video to support the rollout of a summer marketing campaign across student accommodation buildings to support onsite teams in assembling suitcase box design.
Social Media Animation
An animation to support with student accommodation mental health campaign.
For this mental wellbeing campaign, I expanded on a senior designer’s concept to create designs for a wellbeing week filled with tips, activities, as well as promotion for the trained onsite resident ambassadors.
I took creative lead to produce playful layouts, animations, social media templates and posters, maintaining consistency with other campaigns while suggesting new ideas like event displays for future use.
The campaign received positive feedback, with the postcard animation notably achieving successful social media engagement.
For this mental wellbeing campaign, I expanded on a senior designer’s concept to create designs for a wellbeing week filled with tips, activities, as well as promotion for the trained onsite resident ambassadors.
I took creative lead to produce playful layouts, animations, social media templates and posters, maintaining consistency with other campaigns while suggesting new ideas like event displays for future use.
The campaign received positive feedback, with the postcard animation notably achieving successful social media engagement.
Event Poster Template Design
A poster template design for onsite student accommodation teams to promote events.
For this mental wellbeing campaign, I expanded on a senior designer’s concept to create designs for a wellbeing week filled with tips, activities, as well as promotion for the trained onsite resident ambassadors.
I took creative lead to produce playful layouts, animations, social media templates and posters, maintaining consistency with other campaigns while suggesting new ideas like event displays for future use.
The campaign received positive feedback, with the postcard animation notably achieving successful social media engagement.
For this mental wellbeing campaign, I expanded on a senior designer’s concept to create designs for a wellbeing week filled with tips, activities, as well as promotion for the trained onsite resident ambassadors.
I took creative lead to produce playful layouts, animations, social media templates and posters, maintaining consistency with other campaigns while suggesting new ideas like event displays for future use.
The campaign received positive feedback, with the postcard animation notably achieving successful social media engagement.
Social Media/TV Screen Animation
An animation to support mental health campaign.
For this mental wellbeing campaign, I expanded on a senior designer’s concept to create designs for a wellbeing week filled with tips, activities, as well as promotion for the trained onsite resident ambassadors.
I took creative lead to produce playful layouts, animations, social media templates and posters, maintaining consistency with other campaigns while suggesting new ideas like event displays for future use.
The campaign received positive feedback, with the postcard animation notably achieving successful social media engagement.
For this mental wellbeing campaign, I expanded on a senior designer’s concept to create designs for a wellbeing week filled with tips, activities, as well as promotion for the trained onsite resident ambassadors.
I took creative lead to produce playful layouts, animations, social media templates and posters, maintaining consistency with other campaigns while suggesting new ideas like event displays for future use.
The campaign received positive feedback, with the postcard animation notably achieving successful social media engagement.
Events Branding
This project involved the development of a fresh concept for resident events and ambassadors, aligning it with the current visual styles of other campaigns.
The design encapsulates life at a student accommodation, integrating shapes inspired by various events and spaces like games, cinema, and music. I considered different layouts, incorporated resident imagery to capture the social essence and diversity of the events. I created user-friendly social templates, complete with detailed instructions to ensure they could be updated regularly.
The designs were praised for their clarity, engagement and stand out presence on the social media feed, demonstrating the impact of the concept and creativity.
The design encapsulates life at a student accommodation, integrating shapes inspired by various events and spaces like games, cinema, and music. I considered different layouts, incorporated resident imagery to capture the social essence and diversity of the events. I created user-friendly social templates, complete with detailed instructions to ensure they could be updated regularly.
The designs were praised for their clarity, engagement and stand out presence on the social media feed, demonstrating the impact of the concept and creativity.
Promotional Video
A video using elements of animation to communicate student accommodation key USPs and imagery to postgrad students.
Web Banner
A web banner as part of a wider campaign to drive summer bookings.
Marketing Fair Stand and Activations
A fair stand designed to represent a student accommodation using real imagery for a UCAS fair.
Social Media Animation
An animation template for student accommodation events.
Lift Wrap
Part of a series of lift wrap vinyl to encourage student accommodation residents to rebook for the next year.
Housing Fair Exhibition Stand
In this project, I executed an exhibition stand proposal from creative agency That Thing, aiming to represent a bedroom space while promoting key benefits. I liaised with suppliers, considering the practicalities of transportation and assembly.
I designed the artwork for the boards and the box, even managing to reduce the box’s cost without compromising quality. I also produced a detailed pricing brochure with creative layouts and a luxury soft touch cover, a Google Cardboard VR, and an ad featured in a university private housing guide. The project attracted notable attention and generated a high number of leads.
Created whilst employed at Scape Student Living in collaboration with creative agency That Thing.
© All rights belong to Scape Student Living
I designed the artwork for the boards and the box, even managing to reduce the box’s cost without compromising quality. I also produced a detailed pricing brochure with creative layouts and a luxury soft touch cover, a Google Cardboard VR, and an ad featured in a university private housing guide. The project attracted notable attention and generated a high number of leads.
Created whilst employed at Scape Student Living in collaboration with creative agency That Thing.
© All rights belong to Scape Student Living
UoL Housing Brochure Ad
This design was created to stand out in a competitive student accommodation market while communicating key information with clarity and visual appeal. I developed a bright, eye-catching layout featuring a bold background colour, location map, bespoke USP icons, engaging imagery and a clear title with a strong call to action - all designed to highlight the accommodation’s best features and attract prospective students.
Created whilst employed at Scape Student Living.
Brand identity by creative agency That Thing.
© All rights belong to Scape Student Living.
Created whilst employed at Scape Student Living.
Brand identity by creative agency That Thing.
© All rights belong to Scape Student Living.
Wellness Brand & Kit
This project involved creating a visual identity for a wellness campaign aimed at providing reassurance to new student accommodation residents during the pandemic.
The campaign promoted onsite doctors and offered valuable tips and products. The design was inspired by the tranquil beauty of mountains, using a palette of natural colours with a touch of the core branding.
A health kit was designed to house the products, complemented by banners and other collateral. This was done in collaboration with Dr. Alex George, the UK Mental Health Ambassador.
The unique approach set this project apart from competitors and gained media attention.
Created whilst employed at Scape Student Living.
© All rights belong to Scape Student Living.
The campaign promoted onsite doctors and offered valuable tips and products. The design was inspired by the tranquil beauty of mountains, using a palette of natural colours with a touch of the core branding.
A health kit was designed to house the products, complemented by banners and other collateral. This was done in collaboration with Dr. Alex George, the UK Mental Health Ambassador.
The unique approach set this project apart from competitors and gained media attention.
Created whilst employed at Scape Student Living.
© All rights belong to Scape Student Living.
Events Hubs
In response to Scape’s need for effective event advertising, I proposed the innovative use of digital screens to create dynamic event hubs, supplemented by print collateral.
I managed the design and installation of totems and wall mounted screens, varying designs based on property spaces, including a large local-inspired mural.
These were strategically placed in high footfall areas for optimal visibility. I also developed easy-to-update templates, a printed monthly calendar, and a magazine for news and events. I commissioned an illustrator to create a unique illustration which I animated.
The project received positive feedback from staff and residents, and increased event attendance, demonstrating its success.
Created whilst employed at Scape Student Living.
Illustration by Cecilia Castelli.
© All rights belong to Scape Student Living.
I managed the design and installation of totems and wall mounted screens, varying designs based on property spaces, including a large local-inspired mural.
These were strategically placed in high footfall areas for optimal visibility. I also developed easy-to-update templates, a printed monthly calendar, and a magazine for news and events. I commissioned an illustrator to create a unique illustration which I animated.
The project received positive feedback from staff and residents, and increased event attendance, demonstrating its success.
Created whilst employed at Scape Student Living.
Illustration by Cecilia Castelli.
© All rights belong to Scape Student Living.
Event ads and mural design
I designed a comprehensive digital and physical signage ecosystem for student accommodation hubs, aimed at boosting resident engagement and event attendance. This project involved a multi-layered approach:
Digital: Collaborated with a videographer to produce custom-animated content for high-traffic lift lobbies.
Physical: Designed and installed a custom "block-style" cityscape mural that frames the screens, integrating the digital hardware into the building's architecture.
Strategy: Managed the rollout across multiple properties, including the implementation of screen management software and coordinated takeaway event guides.
© All rights belong to Scape Student Living.
Digital: Collaborated with a videographer to produce custom-animated content for high-traffic lift lobbies.
Physical: Designed and installed a custom "block-style" cityscape mural that frames the screens, integrating the digital hardware into the building's architecture.
Strategy: Managed the rollout across multiple properties, including the implementation of screen management software and coordinated takeaway event guides.
© All rights belong to Scape Student Living.
Giveaway Box
A series of items representing key USPs of Scape student accommodation.
With the annual housing fair being full of competitors, Scape needed to make sure it had the best giveaways. This was a box with 4 items representing USPs and a Google cardboard to tour the bedrooms.
Created whilst employed at Scape Student Living in collaboration with creative agency That Thing.
© All rights belong to Scape Student Living
With the annual housing fair being full of competitors, Scape needed to make sure it had the best giveaways. This was a box with 4 items representing USPs and a Google cardboard to tour the bedrooms.
Created whilst employed at Scape Student Living in collaboration with creative agency That Thing.
© All rights belong to Scape Student Living
Key Cardholder
This project involved the creation of a key card holder designed to streamline the check-in process at reception.
I decided on a 3-fold flyer to create a simple yet effective layout, providing residents with essential marketing and operational information upon arrival. The design, broken down into clear sections, facilitated easy insertion of key cards and organisation by room number.
Working closely with site teams, I designed the holder for pre-preparation, enhancing speed and efficiency during busy check-in periods.
This project not only increased event awareness but also improved operational smoothness.
Created whilst employed at Scape Student Living.
Brand identity by creative agency That Thing.
© All rights belong to Scape Student Living.
I decided on a 3-fold flyer to create a simple yet effective layout, providing residents with essential marketing and operational information upon arrival. The design, broken down into clear sections, facilitated easy insertion of key cards and organisation by room number.
Working closely with site teams, I designed the holder for pre-preparation, enhancing speed and efficiency during busy check-in periods.
This project not only increased event awareness but also improved operational smoothness.
Created whilst employed at Scape Student Living.
Brand identity by creative agency That Thing.
© All rights belong to Scape Student Living.
Key Cardholder
This project involved the creation of a key card holder designed to streamline the check-in process at reception.
I decided on a 3-fold flyer to create a simple yet effective layout, providing residents with essential marketing and operational information upon arrival. The design, broken down into clear sections, facilitated easy insertion of key cards and organisation by room number.
Working closely with site teams, I designed the holder for pre-preparation, enhancing speed and efficiency during busy check-in periods.
This project not only increased event awareness but also improved operational smoothness.
Created whilst employed at Scape Student Living.
Brand identity by creative agency That Thing.
© All rights belong to Scape Student Living.
I decided on a 3-fold flyer to create a simple yet effective layout, providing residents with essential marketing and operational information upon arrival. The design, broken down into clear sections, facilitated easy insertion of key cards and organisation by room number.
Working closely with site teams, I designed the holder for pre-preparation, enhancing speed and efficiency during busy check-in periods.
This project not only increased event awareness but also improved operational smoothness.
Created whilst employed at Scape Student Living.
Brand identity by creative agency That Thing.
© All rights belong to Scape Student Living.
bottom of page